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FMCG / Beverages

Call-centre CRM for ABI

Case resolution 40% faster across a national call-centre operation.

Dashboard view of the ABI call-centre CRM showing live case queues
40%faster average case resolution
Real-timequeue and SLA visibility, replacing day-old reports
1 systemreplacing four disconnected tools

The context

ABI's national call centre handled thousands of customer and trade queries a day across disconnected tools — a legacy ticketing system, shared spreadsheets and email inboxes. Agents re-captured the same information repeatedly, supervisors had no live view of queues, and reporting took days to assemble.

The challenge

Consolidate intake, case management and reporting into one system — without interrupting a call centre that could not afford downtime during the switchover.

What we built

  • A custom CRM built around ABI's actual case lifecycle, with computer-telephony integration so caller history opens with the call.
  • Live supervisor dashboards: queue depth, SLA breaches and agent load visible in real time instead of next-day spreadsheets.
  • Phased cutover by team, with the legacy system kept read-only — no big-bang risk, no lost history.
  • Role-based access and full audit trails to meet corporate governance requirements.

Stack

  • .NET
  • SQL Server
  • React
  • CTI integration
  • Power BI

“The switchover was the smoothest systems change we have had — and it is the first time supervisors can see the floor in real time.”

Customer Operations Manager, ABI

Detailed client references are available under NDA on request.

Have a similar challenge?

This engagement was delivered by our Custom Software Engineering practice.