ABI Call Center CRM System
Biggest distributor of SAB beverages including Coca-Cola, Sprite, Fanta, Stoney, Twist and Valpre water.
ABI falls with in the SABMiller group; they manufacture, sell and distribute the majority of soft drinks in South Africa. Including the Coca-Cola brands and Appletiser.
ABI utilised our services in the creation of a massive CRM system that integrated with SAP as well as their sales and distribution channels. The system thus provided complex KPI’s and management tools to provide accurate information to their sales force. This assisted in boosting sales and minimising transport costs.
The Challenge
Massive amounts of data had to be imported from various systems on a regular basis to provide accurate KPI information
The Solution
We instituted a revolving timetable for the importing of all the files and automated this process in order to have live and accurate information 24/7
The Results
A brilliant system providing unreal amounts of management reporting data and Client Relationship Management
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